Bill of Rights for Internet Marketing Clients

1. You have the right to have your contract obligations fulfilled by your internet markting company. Be sure all services that were contracted are provided. If you don't understand what you will be getting, get written and verbal explanations.
   
   
2. You have the right to know what the internet marketing company will be doing with (and to) your website. Nothing is "proprietary." You could do all the things your internet marketing company does for you if you have the time to commit to it and the skill to make the changes necessary.
   
   
3. You have the right to know what the internet marketing company is doing for you outside of the website. There is more to it than tweaking the site - ask for an explanation if you don't know what else the company is doing for you.
   
   
4. You have the right to ethical internet marketing. Your site should not be penalized, relegated to the dredges or removed from a search engine due to the tactics of an unethical practice.
   
   
5. You have the right to question the results of the internet marketing program. If you don't see results, ask why. Communicating and working with your internet marketing company produces the best results, stay in touch. Remember, you are hiring an expert - follow their advice for best results.
   
   
6. You have the right to a second opinion. Before contracting services you should ask comparable companies about their suggested plan and cost. Go with the company you think will provide the best service for the money.
   
   
7. You have the right to buy out of your contract. If you don't want the services any further you have the right to pay the remainder of your contract and move on without consequences.
   
   
8. You have the right to own all the work performed for you. Internet marketing is not pay per click - you are paying for a service to be provided and any changes or improvements to the website to acheive those goals belongs to you.
   
   
9. You have the right to see improvements in traffic, sales and conversions. If you aren't seeing improvement (despite following all the advice and implementing necessary / suggested changes) then you are not getting your money's worth. Ask your internet marketing company to show you how your online marketing is improving
   
   
10. You have the right to quality work for the money. If it doesn't work - don't pay for it!