So the great anticipation of Super Bowl ads has been revealed. Which one was your favorite?
According to the AOL Super Bowl Ad Poll the Blockbuster ad with the Mouse was the best. No surprise!
But the real question is... did this ad actually improve brand recognition for Blockbuster? Seriously, in 2 weeks... will you remember the ad but not the company? That's the big question that ad execs all over are asking themselves everytime Super Bowl rolls around.
One good example is the "Man Law" beer commercial. Quick - name the beer. The company represented in the ad (no I'm not going to tell you!) quickly found that while the commercials were cute and funny, the public didn't remember the brand so the commercials failed.
So what has this got to do with marketing online? The trick is to make your site memorable in more ways than one. Everything from a catchy domain name to ease of use can contribute to the "stickiness" of your website. Think about it...
According to the AOL Super Bowl Ad Poll the Blockbuster ad with the Mouse was the best. No surprise!
But the real question is... did this ad actually improve brand recognition for Blockbuster? Seriously, in 2 weeks... will you remember the ad but not the company? That's the big question that ad execs all over are asking themselves everytime Super Bowl rolls around.
One good example is the "Man Law" beer commercial. Quick - name the beer. The company represented in the ad (no I'm not going to tell you!) quickly found that while the commercials were cute and funny, the public didn't remember the brand so the commercials failed.
So what has this got to do with marketing online? The trick is to make your site memorable in more ways than one. Everything from a catchy domain name to ease of use can contribute to the "stickiness" of your website. Think about it...
Labels: advertising, branding, marketing
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