I often get questions from companies about local search: Do people really use the internet to search locally?
The answer is a resounding yes! And those types of searches are getting more and more common. In July of 2006 there were 109 million people (US)who used the search engines to find local products and services.
Where do they search - if you said Google you are right. Thirty percent of all local searches start at Google.
Google and Yahoo both have local search directories and if you aren't listed - be there! Those are the listings that generally come up first when you look for a specific product or service in your city. Usually you get a map in Google with little pins in it showing the locations.
There are many different places you can list your "local" business on the internet. Often times it's free. Do a search for your company name in quotes with the city and you'll see a list of directories your company may be listed in... then just go check the listing to make sure its right.
You can even upgrade listings to bold, top of the heap etc. for small monthly fees.
More to come on this topic . . .stay tuned!
The answer is a resounding yes! And those types of searches are getting more and more common. In July of 2006 there were 109 million people (US)who used the search engines to find local products and services.
Where do they search - if you said Google you are right. Thirty percent of all local searches start at Google.
Google and Yahoo both have local search directories and if you aren't listed - be there! Those are the listings that generally come up first when you look for a specific product or service in your city. Usually you get a map in Google with little pins in it showing the locations.
There are many different places you can list your "local" business on the internet. Often times it's free. Do a search for your company name in quotes with the city and you'll see a list of directories your company may be listed in... then just go check the listing to make sure its right.
You can even upgrade listings to bold, top of the heap etc. for small monthly fees.
More to come on this topic . . .stay tuned!
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