It took over 10 years for the newspaper industry to acknowledge the old adage "when you can't beat them, join them!" For years print newspapers have watched ad revenue drop and have struggled to acclimate themselves to the new reader trends.
Finally McClatchy has formed an alliance with Yahoo to provide content to Yahoo News. For years Yahoo has been a primary source of news on the web with 36.2 million visitors in February of this year alone.
"Yahoo expects McClatchy's content to help satisfy reader appetite, particularly by providing perspective on the news beyond breaking-news coverage from wire services, now the backbone of its "World News" section, " said Neil Budde, editor in chief of Yahoo news, finance, and sports. "World News is consistently among the site's three most-visited categories," he said.
IMHO - print news needs to focus local and not be afraid to put it all "online" while working toward more partnerships in the national news market. The web is for the world, my local newspaper is where I look for information that won't be readily available across the www.
Finally McClatchy has formed an alliance with Yahoo to provide content to Yahoo News. For years Yahoo has been a primary source of news on the web with 36.2 million visitors in February of this year alone.
"Yahoo expects McClatchy's content to help satisfy reader appetite, particularly by providing perspective on the news beyond breaking-news coverage from wire services, now the backbone of its "World News" section, " said Neil Budde, editor in chief of Yahoo news, finance, and sports. "World News is consistently among the site's three most-visited categories," he said.
IMHO - print news needs to focus local and not be afraid to put it all "online" while working toward more partnerships in the national news market. The web is for the world, my local newspaper is where I look for information that won't be readily available across the www.
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