I'm in the middle of reading a book, well several actually, but this morning I came across something that really struck a cord. You don't have to be original to be creative. Is anyone truly original?
It is said that Mozart never wrote an original melody, instead he made recombinations of other melodies of the time. Did that make him less creative? In fact it made him more creative!
The internet itself was not created as a marketing tool for business, it was just a way for the government to share information between agencies. And look at us now, about 12 years later - wow! There are plenty of other examples out there - like the famous Post It Note story.
Some of the best ideas in business are not necessarily original, but the way that they are used to make a business successful are creative.
Sometimes it takes someone from the outside looking in to see the way that different concepts can be molded to become creative ideas for a business. Don't worry about being original - be unexpected!
It is said that Mozart never wrote an original melody, instead he made recombinations of other melodies of the time. Did that make him less creative? In fact it made him more creative!
The internet itself was not created as a marketing tool for business, it was just a way for the government to share information between agencies. And look at us now, about 12 years later - wow! There are plenty of other examples out there - like the famous Post It Note story.
Some of the best ideas in business are not necessarily original, but the way that they are used to make a business successful are creative.
Sometimes it takes someone from the outside looking in to see the way that different concepts can be molded to become creative ideas for a business. Don't worry about being original - be unexpected!
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