Google has purchased DoubleClick for 3.1 billion (yes, that's billion with a B). What does that mean to website owners? It will make getting into the online display ad world much easier and give you access to more websites - unlike Adwords which only displays text ads within sites that are in the Google network.
So those really big, square ads (well they come in all shapes and sizes really) that appear within the articles on many newspaper sites for example, will soon be a part of the Google online advertising menu. You'll be able to purchase this ad space through Google.
There is also talk that DoubleClick has come up with a new technology that will let advertisers "bid" on ad space, similar to NASDAQ. Can you see all these advertisers buying and selling online real estate like a virtual stock exchange?
This move takes Google even closer to the goal of the "one stop" ad purchase center and puts them leaps and bounds ahead of Microsoft in the online advertising world.
So those really big, square ads (well they come in all shapes and sizes really) that appear within the articles on many newspaper sites for example, will soon be a part of the Google online advertising menu. You'll be able to purchase this ad space through Google.
There is also talk that DoubleClick has come up with a new technology that will let advertisers "bid" on ad space, similar to NASDAQ. Can you see all these advertisers buying and selling online real estate like a virtual stock exchange?
This move takes Google even closer to the goal of the "one stop" ad purchase center and puts them leaps and bounds ahead of Microsoft in the online advertising world.
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