If you read my previous post about using the phrase "see us in the yellow pages" or "see us online at 'anyonlinedirectory.com'," you may be asking what is the correct thing to do.
First, realize that your primary job as a business owner is to make money. I know, it's a harsh reality but if you don't make money you can't help others make money so they can make Donald Trump rich. . . . The way you make money is by driving business to your door. Whether that is a brick and mortar location, a telephone or a website.
The best way to do this is to emphasize your company whenever and wherever possible.
So instead of giving people your "phone number" by telling them to visit the phone directory - give them your phone number. Do it creatively - how about putting it in reverse on the front of your vehicle or on the top of your vehicle. Make it memorable - give it an acronym (here's a site so you can look up what your phone number spells.)
Instead of giving people the address to some online directory (repository of all similar businesses in your area) - give them your web address. Spell it out so it's easy to read by capitalizing the first letter of every word. For example: "MyWebAddress.com" Put it everywhere you put your phone number.
Use your web address as your email address - Me@MyWebAddress.com - so when you tell people how to contact you, you are also telling them where to find more information about your company.
If your current web address doesn't "sound clear" then you may want to consider using another, easier to understand, address in addition to the one you have. For example: GPSatGTS.com isn't going to be communicated clearly over the phone, you'll end up spelling it and / or the visitor won't find your info at all.
Use something clever and creative like: FindYourVehicle.com.
Instead of using a hard to spell last name in your web address (PattonKeehn.com) try "GoPestPatrol.com"
These are just a few ideas. Remember, people have to see things at least 27 times for it to make an impression. The more they see your web address and phone number the more likely you'll be remembered.
First, realize that your primary job as a business owner is to make money. I know, it's a harsh reality but if you don't make money you can't help others make money so they can make Donald Trump rich. . . . The way you make money is by driving business to your door. Whether that is a brick and mortar location, a telephone or a website.
The best way to do this is to emphasize your company whenever and wherever possible.
So instead of giving people your "phone number" by telling them to visit the phone directory - give them your phone number. Do it creatively - how about putting it in reverse on the front of your vehicle or on the top of your vehicle. Make it memorable - give it an acronym (here's a site so you can look up what your phone number spells.)
Instead of giving people the address to some online directory (repository of all similar businesses in your area) - give them your web address. Spell it out so it's easy to read by capitalizing the first letter of every word. For example: "MyWebAddress.com" Put it everywhere you put your phone number.
Use your web address as your email address - Me@MyWebAddress.com - so when you tell people how to contact you, you are also telling them where to find more information about your company.
If your current web address doesn't "sound clear" then you may want to consider using another, easier to understand, address in addition to the one you have. For example: GPSatGTS.com isn't going to be communicated clearly over the phone, you'll end up spelling it and / or the visitor won't find your info at all.
Use something clever and creative like: FindYourVehicle.com.
Instead of using a hard to spell last name in your web address (PattonKeehn.com) try "GoPestPatrol.com"
These are just a few ideas. Remember, people have to see things at least 27 times for it to make an impression. The more they see your web address and phone number the more likely you'll be remembered.
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