Today was able, through the wonders of technology, to listen to Danny Sullivan interview Steve Berkowitz, senior vice president of the Online Services Group at Microsoft, (formerly of Ask.com) live from the Search Engine Strategies conference. If you enjoy talk radio and you are into learning how to promote yourself online, Webmaster Radio is definitely worth the time.
Anyway, one of the things that Steve was talking about is this the different types of search that people perform.
There is a direct search - typing in to the search bar a specific phrase. This searcher is on a mission and will be taking action. There is also a "convenience" search - these are search tools that are a part of social sites, blogs, email etc. People use these differently. If you happen to be on "hotmail" for example you might decide to search for something related to what you are reading. That search is convenient.
Both types of searches are branded. Google has both direct and convenience searches (as you see in some sites "search by google" and the option to search the site or the web.
When thinking about how you go about getting traffic, think about where the traffic is coming from what is prompting people to search for you. This can be determined by watching the analytics for the site. Then watch for which searches produce the greatest conversion.
There was, of course, a lot more to the conversation. This was just something that got me to thinking about something that needs to be recognized when trying to get the most from your website.
Anyway, one of the things that Steve was talking about is this the different types of search that people perform.
There is a direct search - typing in to the search bar a specific phrase. This searcher is on a mission and will be taking action. There is also a "convenience" search - these are search tools that are a part of social sites, blogs, email etc. People use these differently. If you happen to be on "hotmail" for example you might decide to search for something related to what you are reading. That search is convenient.
Both types of searches are branded. Google has both direct and convenience searches (as you see in some sites "search by google" and the option to search the site or the web.
When thinking about how you go about getting traffic, think about where the traffic is coming from what is prompting people to search for you. This can be determined by watching the analytics for the site. Then watch for which searches produce the greatest conversion.
There was, of course, a lot more to the conversation. This was just something that got me to thinking about something that needs to be recognized when trying to get the most from your website.
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