Today I took at look at Seth Godin's blog and I got to thinking about how I got started in this business, and actually how many businesses evolve.
Seth was writing about Starbucks and something I didn't know, that they didn't sell coffee at first. Now maybe I'm silly but that would seem to be a no brainer but it just goes to show that not everything is obvious.
When I started out I thought, "build websites." Simple right? Then I found out that web designers quickly got a bad rap from business owners who didn't benefit from the internet. Thus I was forced to evolve the business - and it has been an amazing and fun trip - into internet marketing with a side order of web design.
Just in this area alone (Wichita Kansas) I can look around at local businesses that have evolved. Some out of necessity, some because the light bulb went on (sort of like the Starbucks scenario). Like Women's Focus magazine. Just a magazine? Or more? I have to admit, the new owners have it going on! They have integrated a truly objective local search engine into their site. Wow!
Okay, so I like the internet examples. But how about this one -Wild West World (and I have to groan that I even mention it) figured out that the world renowned western "dinner theater" could have a future as part of a theme park, (think Dollywood), so they built one. It remains to be seen how this might actually do in the long run but you can't fault them for the idea. And to take it one step further, there have been rumors about moving Cowtown to the theme park. *shrug* go figure.
As Seth so aptly put it - it's never too late. Take a look around and see what ideas you can revisit, what business practices you can revise and how you might renew your business. I know I did when I developed this site. *wink*
Seth was writing about Starbucks and something I didn't know, that they didn't sell coffee at first. Now maybe I'm silly but that would seem to be a no brainer but it just goes to show that not everything is obvious.
When I started out I thought, "build websites." Simple right? Then I found out that web designers quickly got a bad rap from business owners who didn't benefit from the internet. Thus I was forced to evolve the business - and it has been an amazing and fun trip - into internet marketing with a side order of web design.
Just in this area alone (Wichita Kansas) I can look around at local businesses that have evolved. Some out of necessity, some because the light bulb went on (sort of like the Starbucks scenario). Like Women's Focus magazine. Just a magazine? Or more? I have to admit, the new owners have it going on! They have integrated a truly objective local search engine into their site. Wow!
Okay, so I like the internet examples. But how about this one -Wild West World (and I have to groan that I even mention it) figured out that the world renowned western "dinner theater" could have a future as part of a theme park, (think Dollywood), so they built one. It remains to be seen how this might actually do in the long run but you can't fault them for the idea. And to take it one step further, there have been rumors about moving Cowtown to the theme park. *shrug* go figure.
As Seth so aptly put it - it's never too late. Take a look around and see what ideas you can revisit, what business practices you can revise and how you might renew your business. I know I did when I developed this site. *wink*
Labels: marketing
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