Google is steadily introducing what they call "universal search." Any person using Google will soon be able to get results that include books, video, websites, images etc. all rolled into one search.
Question: How closely is this linked to "personal search?"
We know that Google has been using personal data to generate search engine results. So what may be a page positioned in the number 2 spot for one person may be in in the number 30 spot for another person. How does search marketing keep up with that?
Reading from what one reporter had to say - I have to agree that universal and personal search are interlinked in such a way that universal search will be highly dependent upon personal search. I think we are now in a position that forces us to take the "universal personal search" and try to optimize so each of our target markets "universe" is filled with our client's offerings.
And I didn't think there were any challenges left in search marketing! *pshaw!*
Question: How closely is this linked to "personal search?"
We know that Google has been using personal data to generate search engine results. So what may be a page positioned in the number 2 spot for one person may be in in the number 30 spot for another person. How does search marketing keep up with that?
Reading from what one reporter had to say - I have to agree that universal and personal search are interlinked in such a way that universal search will be highly dependent upon personal search. I think we are now in a position that forces us to take the "universal personal search" and try to optimize so each of our target markets "universe" is filled with our client's offerings.
And I didn't think there were any challenges left in search marketing! *pshaw!*
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