Can you name 4 web brands right off the top of your head? Names like Microsoft, Google, AOL and...???
Just like you recognize the companies that have made the web what it is today, customers recognize your company on the web as well.
If you are driving down the street and you see the golden arches, you know that's McDonald's. They carry their brand across to the web so the minute the page loads you know you are at the right place.
Even local companies can benefit from the magic of branding across different channels. Think of your local real estate companies. You can probably name at least 3 and at the same time you are visualizing their yard signs or vehicles. If you go to that particular company's website you should get the same look and feel.
You may be surprised at how many companies have one brand presence in the "real world" but their websites have a completely different look and feel.
What does web branding do for you? It sends a consistent, clear message that makes you stand out among the competitors. It lends credibility in a world that many are still discovering.
Do a quick brand check - do your company website and company presence outside the web have the same branding? If not, you may be missing out on potential business.
Just like you recognize the companies that have made the web what it is today, customers recognize your company on the web as well.
If you are driving down the street and you see the golden arches, you know that's McDonald's. They carry their brand across to the web so the minute the page loads you know you are at the right place.
Even local companies can benefit from the magic of branding across different channels. Think of your local real estate companies. You can probably name at least 3 and at the same time you are visualizing their yard signs or vehicles. If you go to that particular company's website you should get the same look and feel.
You may be surprised at how many companies have one brand presence in the "real world" but their websites have a completely different look and feel.
What does web branding do for you? It sends a consistent, clear message that makes you stand out among the competitors. It lends credibility in a world that many are still discovering.
Do a quick brand check - do your company website and company presence outside the web have the same branding? If not, you may be missing out on potential business.
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