I just got back from visiting Becky Cooper, a client in Eureka Springs, Arkansas. Aside from the long drive, the trip was a great opportunity to visit a place I've never been and learn more about my client's local competition and value proposition.
Becky has a very nice, comfortable get-away with custom cabins and cottages. One of the first things that you notice when checking in is the lack of commercialization. There is no glaring sign advertising HBO, no neon vacancy, just cozy looking cabins and lodge. It's also obvious that Becky wants you to enjoy your stay because she takes the time to give restaurant recommendations down to what dishes are best. No wonder that the many comments she receives are not just about the accommodations, which are extremely comfortable, but also about her as a person.
After a great stay we came up with some new ideas for the site that will better cement her unique approach to the business and set her apart from every other competitor on the strip.
One curious thought about the visit however, it was surprising how many merchants, restaurants, and attractions were "cash only." Eureka Springs is a tourist town - that much is very clear. So wouldn't you think you would want to offer your customers every possible way to spend more money?
In particular, there was a really good BBQ place I ate at and it was cash only. I got to thinking how many more people would order dessert if the place took credit cards. How much business was missed? How much would the average sale increase?
Becky has a very nice, comfortable get-away with custom cabins and cottages. One of the first things that you notice when checking in is the lack of commercialization. There is no glaring sign advertising HBO, no neon vacancy, just cozy looking cabins and lodge. It's also obvious that Becky wants you to enjoy your stay because she takes the time to give restaurant recommendations down to what dishes are best. No wonder that the many comments she receives are not just about the accommodations, which are extremely comfortable, but also about her as a person.
After a great stay we came up with some new ideas for the site that will better cement her unique approach to the business and set her apart from every other competitor on the strip.
One curious thought about the visit however, it was surprising how many merchants, restaurants, and attractions were "cash only." Eureka Springs is a tourist town - that much is very clear. So wouldn't you think you would want to offer your customers every possible way to spend more money?
In particular, there was a really good BBQ place I ate at and it was cash only. I got to thinking how many more people would order dessert if the place took credit cards. How much business was missed? How much would the average sale increase?
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