Just Say It!
Writing for the internet isn't as easy (or hard) as you think!

Here's a number that will get you thinking: 79% of website visitors only scan the pages they come upon, only 16% read word-by-word the entire page. What does that mean? In short, that means writing for the internet must cater to the majority of visitors who won't be reading the all the great copy on your site.

What's the best way to ensure that the topic of your site gets the attention it deserves? It's simple, keep the content on your site in chunks that are easy to scan. Get the rest of the list - click here!

Questions from Readers:
Margaret asked: How important is the source code to my website?

Hi Margaret! The source code on a website can be very important. Source code is the programming behind the site that makes the website visually display the way you see it when it loads on your screen. It is also the way search engines evaluate your site.

Your site has a title tag, keywords and description so this should not be a concern.  Google relies on the title and description as part of it's ranking process, a few search engines still look at the keywords tag.

I am concerned that you may be missing out on keyword opportunities by using javascript in the navigation instead of just relying on plain text and styles. While javascript is a great way to make fancy menues, if the source code isn't put into a common file the page takes longer time to load which can cost you visitors and search engine rank. In this case, there is a great deal of source code before the search engine even reads the page text and this is where the majority of page relevance is located.

Using an "includes" file to hold style sheets, java script and other programming that is common to the whole site is important to give your visitors a speedy page view and the search engines quick access to the relevant information.