Super Bowl Ads

So the great anticipation of Super Bowl ads has been revealed. Which one was your favorite?

According to the AOL Super Bowl Ad Poll the Blockbuster ad with the Mouse was the best. No surprise!

But the real question is... did this ad actually improve brand recognition for Blockbuster? Seriously, in 2 weeks... will you remember the ad but not the company? That's the big question that ad execs all over are asking themselves everytime Super Bowl rolls around.

One good example is the "Man Law" beer commercial. Quick - name the beer. The company represented in the ad (no I'm not going to tell you!) quickly found that while the commercials were cute and funny, the public didn't remember the brand so the commercials failed.

So what has this got to do with marketing online? The trick is to make your site memorable in more ways than one. Everything from a catchy domain name to ease of use can contribute to the "stickiness" of your website. Think about it...

Repeat After Me . . .

"I promise I will never, ever put out any kind of advertising that does not include my web address . . ."

"I promise I will carefully review every print ad, radio commercial, television advertisement and look for the web address . . ."

"I promise to add my web address to every company vehicle, outdoor sign, flyer, pamphlet and brochure my company uses . . ."

"And should I fail to remember these promises I will endure the lashing of my internet marketing pro who was really trying to look out for my best interests when he / she made me take this vow."

Thank you!

Your Web Strategist!

(This blog prompted by and dedicated to the two clients who both had ads in the same newspaper on the same page and neither had the web address)

Google Billboards

One of the sites I like to monitor is Adrants. Here you can find some of the most curious and interesting advertising efforts globally. But today I found something that will really transform the way the web is used... billboards.

Yes we all know about billboards littering the highways as we traverse from one place to another but here's the new twist. Google is looking at letting people advertise on billboards much the way you purchase Adwords - over the computer. Take a look at this article.

One of my first thoughts is where are these billboards going? Is Google going to purchase billboards from national companies and transform them into web interfaced advertising tools?

What do you think? Is this something you would invest in? Would you spend ad dollars via Google to put up a local billboard presence?